Love Affair with Gold
Gold jewellery has transcended mere adornment to become a cultural and emotional cornerstone in both Eastern and Western traditions. For centuries, women have worn, been gifted, and have passed down gold jewellery: from weddings to births, from rituals to heirlooms. It shines in a woman’s life the way a lamp lights up a beautiful room.
From heirloom necklaces passed down through generations to minimalist gold bands worn every day, gold remains an enduring symbol of beauty, stability, and personal expression. Gold jewellery is both heritage and an investment especially in South Asia, with the Indian women having more gold jewellery than the rest of the eight countries combined.
Image Source: IndMoney
Gold is constantly getting make-over. In India, contemporary gold jewellery design reflects a strong blend of tradition and innovation. Modern brands are reshaping how gold is worn by women by offering lightweight, wearable gold styles that align with modern aesthetics of the times today. Gold is now a statement of everyday empowerment while retaining it’s opulence and grandeur.
Internationally, gender neutral jewellery is a major trend that captures the design aesthetics, fluidity, and design values meant for a busy, multi-faceted life. The shift is noticeable across global blogs such as The Zoe Report and Who What Wear, where gold hoops, stackable chains, rings, and personalized pendants dominate editorial features.
The Modern Shift: Versatile, Gold-Finished Jewellery
While the emotional connection to gold remains as strong as ever, today's women are seeking jewellery that fits seamlessly into their busy, multifaceted lives. This has sparked a growing trend toward gold-finished and gold-plated jewellery that offers the rich lustre of 18k gold while being practical, stylish, and maintenance-free.
Modern anti-tarnish gold-finished jewellery provides a beautiful alternative to traditional heavy gold sets. At Surha, we offer a collection that embody versatility and sophistication. These pieces are designed to transition effortlessly from day to night — perfect for brunches, office meetings, evening events, or casual outings.
The subdued yet radiant glow of 18k gold-finished jewellery appeals to contemporary aesthetics, offering the elegance of gold without the overwhelming brightness or weight. Women today appreciate jewellery that can be worn daily, layered or worn solo, and easily mixed and matched to suit personal style and mood.
This evolution reflects a broader cultural shift: gold is no longer locked away for special occasions but embraced as an everyday expression of femininity, independence, and modern elegance. With minimal maintenance and accessible price points, gold-finished jewellery allows every woman to carry the warmth and legacy of gold with effortless grace.
You will love our anti-tarnish collection, we are sure of that. It’s been handpicked by us with varied pieces which we think you will love to wear, gift and collect, which you can find here. We would love for you to share your love or your feedback.
Happy shopping! <3